The Clorox Company

CLX · Consumer Defensive · · USD

93.06 USD

0.00 (-1.30%)

● Updated 2026-09-07 21:04 Saudi Time ↻ Refresh

Short-term Mid-term Long-term

Fahodi Score SELL Long-term (Investment)

/ 100

Technical 0

Trend & RS 37

Momentum 33

Fundamental 52

Macro 64

Liquidity 43

Component	Score	Weight
Technical	0.0	10%
Trend & RS	37.0	10%
Momentum	32.7	5%
Fundamental	51.8	40%
Macro	64.4	15%
Liquidity	42.7	20%

Trade Setup

Entry	93.06
Stop Loss	87.32 (6.2%)
Target 1 (1:1)	98.80 (+6.2%)
Target 2 (2:1)	104.54 (+12.3%)

ATR(14)	2.87 (3.1%)
Risk per Share	5.74
Reward:Risk	2:1

ATR-based levels. Adjust for support/resistance zones.

Factor Profile

Factor	Score	Z
Value	40.8	-0.37
Momentum	32.7	-0.69
Quality	47.3	-0.11
Composite	40.3

Quality Scores

Piotroski F-Score 5 /9 — Average

✓ ✓ ✗ ✗ ✗ ✗ ✓ ✓ ✓

1. Positive Net Income 2. Positive Roa 3. Positive Cfo 4. Quality Earnings 5. Lower Leverage 6. Higher Liquidity 7. No Dilution 8. Higher Gross Margin 9. Higher Asset Turnover

Altman Z-Score 2.40 — Grey Zone

Distress <1.81Grey 1.81–2.99>2.99 Safe

Valuation vs Peers Overvalued

Metric	Stock	Sector	vs Peers
P/E Ratio	19.4	18.0	Inline
P/B Ratio	125.1	2.5	Above
Dividend Yield	5.4%	2.0%	Above avg

Comparing against Consumer Defensive median multiples.

Trading at a premium to sector peers — verify growth justifies premium.

Intrinsic Value (DCF) Significantly Overvalued

Intrinsic Value

59.38

Market Price

93.06

Upside

-36.2%

Margin of Safety	-56.7%
Stage 1 PV (5yr FCF)	1,915,028,658
Terminal Value PV	5,265,645,324
Total Enterprise Value	7,180,673,982

Assumptions

Base FCF	465,342,507
Growth Rate (5yr)	2.0%
Terminal Growth	2.5%
Discount Rate (WACC)	9.0%

2-stage DCF: 5yr projected FCF + Gordon Growth terminal value. Estimates only — adjust growth and WACC for your own assumptions.

Position Sizing — Kelly Criterion

4.5%

Recommended Size

28.2%

Full Kelly

14.1%

Half Kelly

5.0%

Max Cap (Moderate)

Kelly inputs derived from quant score 44/100. Estimated win rate 53%, avg win 7.7%, avg loss 4.1%. Position was capped at the moderate risk maximum. This is analytical output, not a recommendation to trade.

BEAR Regime: BEAR (20% confidence) — position size reduced 10%

Signal Summary STRONG SELL

Bullish Signals

Bearish Signals

30.48

RSI(14)

-1.4341

MACD

Relative Strength (RS) NEUTRAL

/ 99

RS Rating

O'Neil filter: <80

RS vs SPY	→ FLAT (-4.7% vs SPY 3M)
RS vs Sector	INLINE (Consumer Defensive)
RS New High	No (9d since high)
Sector Outperformance	-2.5% (3M)

RS Line — stock / SPY (90 bars)

← older newer →

RS vs SPY 50-day SMA of RS

NEUTRAL: In line with the market — no strong outperformance or underperformance.

Technical Indicators

Indicator	Value	Signal
Rsi	30.48	NEUTRAL
Macd	-1.4341	BEARISH
Ma Cross	99.13 / 101.12	DEATH CROSS
Trend Short		BELOW SMA50
Trend Long		BELOW SMA200
Bollinger		MIDDLE
Volume	0.77x	NORMAL

Key Levels

Level	Price
52-Week High	128.90
Bollinger Upper	113.11
SMA(200)	101.12
SMA(50)	99.13
SMA(20)	103.02
Current Price	93.06
Bollinger Lower	92.92
52-Week Low	84.70
ATR(14)	2.87

Advanced Technical Analysis

Click to expand

Wyckoff Phase & Volume Spread Analysis

Wyckoff Phase

ACCUMULATION A Confidence

75%

Selling Climax

Acc: 3.0 | Dist: 1.0 | Markup: 0.0 | Markdown: 0.0

Volume Spread Analysis (last 5 bars)

Date	Signal	Vol	Description
2026-08-31	Stopping Volume	4.67x	High volume down-bar closing near low — potential climax (Stopping Volume)
2026-09-01	Normal	1.17x	Normal bar — no special VSA pattern
2026-09-02	Normal	0.9x	Normal bar — no special VSA pattern
2026-09-03	Normal	0.81x	Normal bar — no special VSA pattern
2026-09-04	Normal	0.77x	Normal bar — no special VSA pattern

Ichimoku Cloud BEARISH

Line	Value	Status
Tenkan-sen (9)	99.53	Below Kijun
Kijun-sen (26)	101.03	Base line
Senkou A	100.28	Leading span A
Senkou B	100.40	Leading span B
Cloud	100.28 – 100.40	Bearish (Red)
Price vs Cloud	93.06	Below Cloud
Chikou Span	94.43	Bearish
Alignment Score	0/4	BEARISH