The Clorox Company
CLX · Consumer Defensive · · USDFahodi Score SELL Short-term (Swing)
45
/ 100
Technical
50
Trend & RS
41
Momentum
57
Fundamental (0%)
54
Macro
24
Liquidity
43
| Component | Score | Weight |
|---|---|---|
| Technical | 50.0 | 40% |
| Trend & RS | 41.3 | 20% |
| Momentum | 56.6 | 20% |
| Fundamental | 53.9 | 0% |
| Macro | 23.6 | 15% |
| Liquidity | 43.4 | 5% |
Trade Setup
| Entry | 96.23 |
| Stop Loss | 90.30 (6.2%) |
| Target 1 (1:1) | 102.17 (+6.2%) |
| Target 2 (2:1) | 108.11 (+12.3%) |
| ATR(14) | 2.97 (3.1%) |
| Risk per Share | 5.94 |
| Reward:Risk | 2:1 |
ATR-based levels. Adjust for support/resistance zones.
Factor Profile
| Factor | Score | Z | Bar |
|---|---|---|---|
| Value | 64.9 | +0.60 | |
| Momentum | 56.6 | +0.26 | |
| Quality | 47.7 | -0.09 | |
| Composite | 56.4 | ||
Quality Scores
Piotroski F-Score
5
/9 —
Average
✓
✓
✗
✗
✗
✗
✓
✓
✓
1. Positive Net Income
2. Positive Roa
3. Positive Cfo
4. Quality Earnings
5. Lower Leverage
6. Higher Liquidity
7. No Dilution
8. Higher Gross Margin
9. Higher Asset Turnover
Altman Z-Score
2.61
—
Grey Zone
Distress <1.81Grey 1.81–2.99>2.99 Safe
Valuation vs Peers Fair Value
| Metric | Stock | Sector | vs Peers |
|---|---|---|---|
| P/E Ratio | 17.9 | 18.0 | Inline |
| P/B Ratio | -309.6 | 2.5 | Inline |
| Dividend Yield | 5.0% | 2.0% | Above avg |
Comparing against Consumer Defensive median multiples.
Intrinsic Value (DCF) Significantly Undervalued
Intrinsic Value
173.30
vs
Market Price
99.70
Upside
+73.8%
| Margin of Safety | +42.5% |
| Stage 1 PV (5yr FCF) | 4,132,978,169 |
| Terminal Value PV | 16,825,047,759 |
| Total Enterprise Value | 20,958,025,928 |
Assumptions
| Base FCF | 537,933,042 |
| Growth Rate (5yr) | 25.0% |
| Terminal Growth | 2.5% |
| Discount Rate (WACC) | 9.0% |
2-stage DCF: 5yr projected FCF + Gordon Growth terminal value. Estimates only — adjust growth and WACC for your own assumptions.
Position Sizing — Kelly Criterion
4.6%
Recommended Size
28.97%
Full Kelly
14.49%
Half Kelly
5.0%
Max Cap (Moderate)
Kelly inputs derived from quant score 45/100. Estimated win rate 54%, avg win 7.7%, avg loss 4.1%. Position was capped at the moderate risk maximum. This is analytical output, not a recommendation to trade.
RECOVERY
Regime: RECOVERY (40% confidence) — position size reduced 8%
Signal Summary BUY
2
Bullish Signals
2
Bearish Signals
65.3
RSI(14)
2.929
MACD
Relative Strength (RS) WEAK RS
28
/ 99
RS Rating
O'Neil filter: <80
| RS vs SPY | → FLAT (-3.3% vs SPY 3M) |
| RS vs Sector | UNDERPERFORMING (Consumer Defensive) |
| RS New High | No (56d since high) |
| Sector Outperformance | -16.0% (3M) |
RS Line — stock / SPY (90 bars)
← older
newer →
RS vs SPY
50-day SMA of RS
WEAK RS:
Underperformer — the stock is lagging the market. Avoid until RS trend reverses upward.
Technical Indicators
| Indicator | Value | Signal |
|---|---|---|
| Rsi | 65.3 | NEUTRAL |
| Macd | 2.929 | BULLISH |
| Ma Cross | 86.6 / 96.78 | DEATH CROSS |
| Trend Short | ABOVE SMA50 | |
| Trend Long | BELOW SMA200 | |
| Bollinger | MIDDLE | |
| Volume | 0.03x | LOW |
Key Levels
| Level | Price |
|---|---|
| 52-Week High | 128.90 |
| Bollinger Upper | 98.34 |
| SMA(200) | 96.78 |
| SMA(50) | 86.6 |
| SMA(20) | 88.08 |
| Current Price | 99.70 |
| Bollinger Lower | 77.81 |
| 52-Week Low | 79.12 |
| ATR(14) | 2.97 |
Advanced Technical Analysis
Click to expand
Wyckoff Phase & Volume Spread Analysis
Wyckoff Phase
Insufficient data for Wyckoff analysis.
Volume Spread Analysis (last 5 bars)
| Date | Signal | Vol | Description |
|---|---|---|---|
| 2026-11-02 | Normal | 1.4x | Normal bar — no special VSA pattern |
| 2026-11-03 | Normal | 1.58x | Normal bar — no special VSA pattern |
| 2026-11-04 | Normal | 1.72x | Normal bar — no special VSA pattern |
| 2026-11-05 | Normal | 0.95x | Normal bar — no special VSA pattern |
| 2026-11-06 | No Demand | 0.03x | Low volume, narrow spread, weak close — no buying interest |
Ichimoku Cloud BULLISH
| Line | Value | Status |
|---|---|---|
| Tenkan-sen (9) | 92.85 | Above Kijun |
| Kijun-sen (26) | 89.86 | Base line |
| Senkou A | 91.36 | Leading span A |
| Senkou B | 91.35 | Leading span B |
| Cloud | 91.35 – 91.36 | Bullish (Green) |
| Price vs Cloud | 96.23 | Above Cloud |
| Chikou Span | 79.26 | Bullish |
| Alignment Score | 4/4 | BULLISH |
TTM Squeeze & Divergences
TTM Squeeze
SQUEEZE OFF
No squeeze
Momentum:
BULLISH FADING
BB: 77.81 – 98.34 | KC: 83.84 – 92.31
Divergences (last 60 bars)
| Type | Indicator | Bars Ago | Strength |
|---|---|---|---|
| Regular Bullish | RSI | 26 |
Anchored VWAP
VWAP: 86.43
Anchor: 2026-10-01 (52w Low)
ABOVE AVWAP
+11.3%
Heikin-Ashi Trend
BULLISH
Full data via /api/advanced/CLX
Valuation
| Metric | Value |
|---|---|
| Market Cap | 12.06B |
| P/E (TTM) | 17.93 |
| Forward P/E | N/A |
| P/B | -309.63 |
| EPS | 5.56 |
Financial Health
| Metric | Value |
|---|---|
| Revenue Growth | 33.3% |
| Profit Margin | 9.4% |
| ROE | 5.3% |
| Debt/Equity | 4623.14 |
| Current Ratio | 0.65 |
| Dividend Yield | 5.0% |
| Payout Ratio | N/A |
| Beta | 0.58 |
Trading Data
99.70
Open
99.70
Day High
99.70
Day Low
2.48M
Volume (0.9x avg)
Price Chart (90 Days)
Candlesticks (green=up, red=down)
SMA 20
SMA 50
Bollinger Bands (upper/lower)
Volume (green=buying, red=selling)