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Booking Holdings Inc.

BKNG · Consumer Cyclical · · USD
193.29 USD
0.00 (-0.94%)
● Updated 2026-09-07 20:33 Saudi Time ↻ Refresh
Short-term Mid-term Long-term

Fahodi Score HOLD Short-term (Swing)

57
/ 100
Technical 50
Trend & RS 58
Momentum 63
Fundamental (0%) 44
Macro 64
Liquidity 56
ComponentScoreWeight
Technical 50.0 40%
Trend & RS 57.8 20%
Momentum 62.8 20%
Fundamental 44.4 0%
Macro 64.4 15%
Liquidity 56.3 5%

Trade Setup

Entry 193.29
Stop Loss 180.51 (6.6%)
Target 1 (1:1) 206.07 (+6.6%)
Target 2 (2:1) 218.85 (+13.2%)
ATR(14) 6.39 (3.3%)
Risk per Share 12.78
Reward:Risk 2:1

ATR-based levels. Adjust for support/resistance zones.

Factor Profile

Factor Score Z Bar
Value 63.4 +0.54
Momentum 62.8 +0.51
Quality 44.0 -0.24
Composite 56.7

Quality Scores

Piotroski F-Score 4 /9 — Average
✓ ✗ ✗ ✗ ✗ ✗ ✓ ✓ ✓
1. Positive Net Income 2. Positive Roa 3. Positive Cfo 4. Quality Earnings 5. Lower Leverage 6. Higher Liquidity 7. No Dilution 8. Higher Gross Margin 9. Higher Asset Turnover
Altman Z-Score Insufficient Data

Valuation vs Peers Overvalued

MetricStockSectorvs Peers
P/E Ratio 21.4 18.0 +19% above
P/B Ratio -13.6 2.5 Inline
Dividend Yield 87.0% 2.0% Above avg

Comparing against Consumer Cyclical median multiples.

Trading at a premium to sector peers — verify growth justifies premium.

Intrinsic Value (DCF) Significantly Overvalued

Intrinsic Value
144.21
vs
Market Price
193.29
Upside
-25.4%
Margin of Safety -34.0%
Stage 1 PV (5yr FCF)26,416,308,209
Terminal Value PV81,937,208,707
Total Enterprise Value108,353,516,916

Assumptions

Base FCF5,415,950,374
Growth Rate (5yr)8.1%
Terminal Growth2.5%
Discount Rate (WACC)9.0%

2-stage DCF: 5yr projected FCF + Gordon Growth terminal value. Estimates only — adjust growth and WACC for your own assumptions.

Position Sizing — Kelly Criterion

4.5%
Recommended Size
37.16%
Full Kelly
18.58%
Half Kelly
5.0%
Max Cap (Moderate)

Kelly inputs derived from quant score 57/100. Estimated win rate 57%, avg win 8.4%, avg loss 3.9%. Position was capped at the moderate risk maximum. This is analytical output, not a recommendation to trade.

BEAR Regime: BEAR (20% confidence) — position size reduced 10%

Signal Summary BUY

2
Bullish Signals
2
Bearish Signals
41.93
RSI(14)
0.2347
MACD

Relative Strength (RS) NEUTRAL

44
/ 99
RS Rating
O'Neil filter: <80
RS vs SPY → FLAT (+11.9% vs SPY 3M)
RS vs Sector OUTPERFORMING (Consumer Cyclical)
RS New High No (9d since high)
Sector Outperformance +12.0% (3M)
RS Line — stock / SPY (90 bars)
← older newer →
RS vs SPY 50-day SMA of RS
NEUTRAL: In line with the market — no strong outperformance or underperformance.

Technical Indicators

IndicatorValueSignal
Rsi 41.93 NEUTRAL
Macd 0.2347 BEARISH
Ma Cross 194.25 / 185.34 GOLDEN CROSS
Trend Short BELOW SMA50
Trend Long ABOVE SMA200
Bollinger MIDDLE
Volume 1.31x NORMAL

Key Levels

LevelPrice
52-Week High225.54
Bollinger Upper220.6
SMA(200)185.34
SMA(50)194.25
SMA(20)206.8
Current Price193.29
Bollinger Lower192.99
52-Week Low150.14
ATR(14)6.39

Advanced Technical Analysis

Click to expand

Wyckoff Phase & Volume Spread Analysis

Wyckoff Phase

MARKUP Confidence
100%
Acc: 0.0  |  Dist: 0.0  |  Markup: 2.0  |  Markdown: 0.0

Volume Spread Analysis (last 5 bars)

DateSignalVolDescription
2026-08-31 Normal 1.05x Normal bar — no special VSA pattern
2026-09-01 Normal 1.1x Normal bar — no special VSA pattern
2026-09-02 Normal 1.01x Normal bar — no special VSA pattern
2026-09-03 Normal 1.53x Normal bar — no special VSA pattern
2026-09-04 Normal 1.31x Normal bar — no special VSA pattern

Ichimoku Cloud NEUTRAL

LineValueStatus
Tenkan-sen (9) 204.75 Above Kijun
Kijun-sen (26) 203.84 Base line
Senkou A 204.30 Leading span A
Senkou B 193.81 Leading span B
Cloud 193.81 – 204.30 Bullish (Green)
Price vs Cloud 193.29 Below Cloud
Chikou Span 192.90 Bullish
Alignment Score 3/4 NEUTRAL

TTM Squeeze & Divergences

TTM Squeeze

SQUEEZE OFF No squeeze Momentum: BEARISH
BB: 192.99 – 220.6  |  KC: 197.77 – 215.83

Divergences (last 60 bars)

TypeIndicatorBars AgoStrength
Regular Bearish RSI 9
Hidden Bullish RSI 15

Anchored VWAP

VWAP: 182.94 Anchor: 2026-05-20 (52w Low) ABOVE AVWAP +5.7%

Heikin-Ashi Trend

BEARISH Full data via /api/advanced/BKNG

Valuation

MetricValue
Market Cap145.23B
P/E (TTM)21.45
Forward P/EN/A
P/B-13.59
EPS9.01

Financial Health

MetricValue
Revenue Growth8.1%
Profit Margin25.5%
ROEN/A
Debt/EquityN/A
Current Ratio1.09
Dividend Yield87.0%
Payout RatioN/A
Beta1.07

Trading Data

193.29
Open
193.29
Day High
193.29
Day Low
6.32M
Volume (0.9x avg)

Recent News (8)

Here's How Many Shares of Booking Holdings (BKNG) Stock You'd Need for $1,000 in Yearly Dividends
Motley Fool · 2026-09-03
Why Is Booking Holdings (BKNG) Down 3.6% Since Last Earnings Report?
Zacks · 2026-09-03
Booking Holdings (BKNG) Rises Higher Than Market: Key Facts
Zacks · 2026-09-02
Booking (BKNG): Buy, Sell, or Hold Post Q2 Earnings?
StockStory · 2026-09-02
Rosenblatt Sees Booking (BKNG) as the Best-Positioned Online Travel Agency Despite Challenges
Insider Monkey · 2026-09-01
Rosenblatt launches online travel and mobility coverage, favors platform leaders
Investing.com · 2026-09-01
Here Are Tuesday’s Top Wall Street Analyst Research Calls: Akamai Technologies, Arista Networks, Booking Holdings, Cisco Systems, Dell Technologies, Duolingo, Robinhood Markets, PG&E, and More
24/7 Wall St. · 2026-09-01
Is Booking Holdings Stock Underperforming the Dow?
Barchart · 2026-09-01

Price Chart (90 Days)

Candlesticks (green=up, red=down) SMA 20 SMA 50 Bollinger Bands (upper/lower) Volume (green=buying, red=selling)
Powered by Fahodi Methodology. This is analytical output, not financial advice. Always do your own due diligence.  ·  Pipeline status  ·  Data: —