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PepsiCo, Inc.

PEP · Consumer Defensive · · USD
137.86 USD
0.00 (-3.25%)
● Updated 2026-07-10 16:07 Saudi Time ↻ Refresh
Short-term Mid-term Long-term

Fahodi Score SELL Mid-term (Position)

46
/ 100
Technical 25
Trend & RS 33
Momentum 42
Fundamental 56
Macro 78
Liquidity 80
ComponentScoreWeight
Technical 25.0 20%
Trend & RS 32.8 30%
Momentum 41.8 15%
Fundamental 55.6 10%
Macro 78.4 20%
Liquidity 80.4 5%

Trade Setup

Entry 137.86
Stop Loss 130.18 (5.6%)
Target 1 (1:1) 145.54 (+5.6%)
Target 2 (2:1) 153.22 (+11.1%)
ATR(14) 3.84 (2.8%)
Risk per Share 7.68
Reward:Risk 2:1

ATR-based levels. Adjust for support/resistance zones.

Factor Profile

Factor Score Z Bar
Value 41.7 -0.33
Momentum 38.0 -0.48
Quality 49.9 -0.00
Composite 43.2

Quality Scores

Piotroski F-Score 5 /9 — Average
✓ ✓ ✗ ✗ ✗ ✗ ✓ ✓ ✓
1. Positive Net Income 2. Positive Roa 3. Positive Cfo 4. Quality Earnings 5. Lower Leverage 6. Higher Liquidity 7. No Dilution 8. Higher Gross Margin 9. Higher Asset Turnover
Altman Z-Score Insufficient Data

Valuation vs Peers Overvalued

MetricStockSectorvs Peers
P/E Ratio 18.1 18.0 Inline
P/B Ratio 8.8 2.5 Above
Dividend Yield 4.2% 2.0% Above avg

Comparing against Consumer Defensive median multiples.

Trading at a premium to sector peers — verify growth justifies premium.

Intrinsic Value (DCF) Overvalued

Intrinsic Value
124.01
vs
Market Price
137.86
Upside
-10.0%
Margin of Safety -11.2%
Stage 1 PV (5yr FCF)41,066,204,744
Terminal Value PV128,328,279,740
Total Enterprise Value169,394,484,484

Assumptions

Base FCF8,327,136,093
Growth Rate (5yr)8.5%
Terminal Growth2.5%
Discount Rate (WACC)9.0%

2-stage DCF: 5yr projected FCF + Gordon Growth terminal value. Estimates only — adjust growth and WACC for your own assumptions.

Position Sizing — Kelly Criterion

4.8%
Recommended Size
29.81%
Full Kelly
14.91%
Half Kelly
5.0%
Max Cap (Moderate)

Kelly inputs derived from quant score 46/100. Estimated win rate 54%, avg win 7.8%, avg loss 4.1%. Position was capped at the moderate risk maximum. This is analytical output, not a recommendation to trade.

RECOVERY Regime: RECOVERY (20% confidence) — position size reduced 4%

Signal Summary STRONG SELL

1
Bullish Signals
3
Bearish Signals
40.97
RSI(14)
-1.3186
MACD

Relative Strength (RS) WEAKENING

44
/ 99
RS Rating
O'Neil filter: <80
RS vs SPY ↓ FALLING (-22.4% vs SPY 3M)
RS vs Sector UNDERPERFORMING (Consumer Defensive)
RS New High No (62d since high)
Sector Outperformance -6.4% (3M)
RS Line — stock / SPY (90 bars)
← older newer →
RS vs SPY 50-day SMA of RS
WEAKENING: Losing momentum — the stock was performing well but is now falling behind the market.

Technical Indicators

IndicatorValueSignal
Rsi 40.97 NEUTRAL
Macd -1.3186 BULLISH
Ma Cross 146.41 / 148.97 DEATH CROSS
Trend Short BELOW SMA50
Trend Long BELOW SMA200
Bollinger MIDDLE
Volume 1.78x HIGH

Key Levels

LevelPrice
52-Week High171.48
Bollinger Upper147.64
SMA(200)148.97
SMA(50)146.41
SMA(20)142.12
Current Price137.86
Bollinger Lower136.59
52-Week Low133.75
ATR(14)3.84

Advanced Technical Analysis

Click to expand

Wyckoff Phase & Volume Spread Analysis

Wyckoff Phase

MARKDOWN Confidence
100%
Acc: 0.0  |  Dist: 0.0  |  Markup: 0.0  |  Markdown: 2.0

Volume Spread Analysis (last 5 bars)

DateSignalVolDescription
2026-07-02 Normal 1.24x Normal bar — no special VSA pattern
2026-07-06 Normal 0.86x Normal bar — no special VSA pattern
2026-07-07 Normal 0.88x Normal bar — no special VSA pattern
2026-07-08 Normal 0.86x Normal bar — no special VSA pattern
2026-07-09 Normal 1.78x Normal bar — no special VSA pattern

Ichimoku Cloud BEARISH

LineValueStatus
Tenkan-sen (9) 141.87 Below Kijun
Kijun-sen (26) 141.87 Base line
Senkou A 141.87 Leading span A
Senkou B 147.34 Leading span B
Cloud 141.87 – 147.34 Bearish (Red)
Price vs Cloud 137.86 Below Cloud
Chikou Span 142.00 Bearish
Alignment Score 0/4 BEARISH

TTM Squeeze & Divergences

TTM Squeeze

SQUEEZE OFF No squeeze Momentum: BEARISH
BB: 136.59 – 147.64  |  KC: 136.69 – 147.55

Divergences (last 60 bars)

TypeIndicatorBars AgoStrength
Regular Bullish RSI 7
Hidden Bearish RSI 17

Anchored VWAP

VWAP: 146.66 Anchor: 2025-07-09 (52w Low) BELOW AVWAP -6.0%

Heikin-Ashi Trend

WEAKLY BEARISH Full data via /api/advanced/PEP

Valuation

MetricValue
Market Cap188.32B
P/E (TTM)18.09
Forward P/EN/A
P/B8.82
EPS7.62

Financial Health

MetricValue
Revenue Growth8.5%
Profit Margin9.1%
ROE43.9%
Debt/Equity244.84
Current Ratio0.90
Dividend Yield4.2%
Payout RatioN/A
Beta0.37

Trading Data

137.86
Open
137.86
Day High
137.86
Day Low
16.02M
Volume (2.0x avg)

Recent News (8)

PepsiCo reports that US consumers scaled back on snacks and soda as inflation bites
Yahoo Finance · 2026-07-09
PepsiCo Q2 earnings: US consumers are cutting back on snacking amid inflation
Yahoo Finance Video · 2026-07-09
Could Coca-Cola Issue a Stock Split If It Hits $100 Per Share?
Motley Fool · 2026-07-10
What Analysts Really Pressed GIS On This Quarter
Trefis · 2026-07-10
AI Spending Will Keep Driving the Stock Market, Whether You Like It or Not
Barrons.com · 2026-07-10
Here Are Friday’s Best Wall Street Analyst Research Calls: CubeSmart, Digital Realty Trust, Honeywell Aerospace, IBM, PepsiCo, Seagate, Shopify, Toll Brothers, Twilio, and More
24/7 Wall St. · 2026-07-10
Update: PepsiCo Fiscal Q2 Core Earnings, Revenue Rise; Maintains Fiscal 2026 Guidance; D A Davidson Lowers Price Target
MT Newswires · 2026-07-10
PepsiCo Q2 Earnings Call Shows North America Work Ahead
Zacks · 2026-07-10

Price Chart (90 Days)

Candlesticks (green=up, red=down) SMA 20 SMA 50 Bollinger Bands (upper/lower) Volume (green=buying, red=selling)
Powered by Fahodi Methodology. This is analytical output, not financial advice. Always do your own due diligence.  ·  Pipeline status  ·  Data: —