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Prudential Financial, Inc.

PRU · Financial Services · · USD
115.00 USD
+0.00 (2.07%)
● Updated 2026-07-10 16:08 Saudi Time ↻ Refresh
Short-term Mid-term Long-term

Fahodi Score STRONG BUY Mid-term (Position)

82
/ 100
Technical 100
Trend & RS 94
Momentum 65
Fundamental 56
Macro 78
Liquidity 47
ComponentScoreWeight
Technical 100.0 20%
Trend & RS 94.3 30%
Momentum 65.4 15%
Fundamental 55.6 10%
Macro 78.4 20%
Liquidity 47.4 5%

Trade Setup

Entry 115.00
Stop Loss 110.20 (4.2%)
Target 1 (1:1) 119.80 (+4.2%)
Target 2 (2:1) 124.60 (+8.3%)
ATR(14) 2.40 (2.1%)
Risk per Share 4.80
Reward:Risk 2:1

ATR-based levels. Adjust for support/resistance zones.

Factor Profile

Factor Score Z Bar
Value 88.5 +1.54
Momentum 65.4 +0.62
Quality 27.1 -0.92
Composite 60.3

Quality Scores

Piotroski F-Score 5 /9 — Average
✓ ✓ ✗ ✗ ✗ ✗ ✓ ✓ ✓
1. Positive Net Income 2. Positive Roa 3. Positive Cfo 4. Quality Earnings 5. Lower Leverage 6. Higher Liquidity 7. No Dilution 8. Higher Gross Margin 9. Higher Asset Turnover
Altman Z-Score Insufficient Data

Valuation vs Peers Undervalued

MetricStockSectorvs Peers
P/E Ratio 11.8 18.0 -34% below
P/B Ratio 1.2 2.5 Below
Dividend Yield 4.9% 2.0% Above avg

Comparing against Financial Services median multiples.

Trading at a discount to sector peers — potential value opportunity.

Intrinsic Value (DCF) Significantly Undervalued

Intrinsic Value
208.35
vs
Market Price
115.00
Upside
+81.2%
Margin of Safety +44.8%
Stage 1 PV (5yr FCF)16,017,476,671
Terminal Value PV56,346,893,452
Total Enterprise Value72,364,370,123

Assumptions

Base FCF2,698,021,597
Growth Rate (5yr)15.3%
Terminal Growth2.5%
Discount Rate (WACC)9.0%

2-stage DCF: 5yr projected FCF + Gordon Growth terminal value. Estimates only — adjust growth and WACC for your own assumptions.

Position Sizing — Kelly Criterion

4.8%
Recommended Size
52.45%
Full Kelly
26.22%
Half Kelly
5.0%
Max Cap (Moderate)

Kelly inputs derived from quant score 82/100. Estimated win rate 65%, avg win 9.9%, avg loss 3.4%. Position was capped at the moderate risk maximum. This is analytical output, not a recommendation to trade.

RECOVERY Regime: RECOVERY (20% confidence) — position size reduced 4%

Signal Summary STRONG BUY

4
Bullish Signals
0
Bearish Signals
67.28
RSI(14)
2.9212
MACD

Relative Strength (RS) IMPROVING

85
/ 99
RS Rating
✓ O'Neil PASS (≥80)
RS vs SPY ↑ RISING (+9.1% vs SPY 3M)
RS vs Sector OUTPERFORMING (Financial Services)
RS New High Near 3-month high 2d since high
Sector Outperformance +11.0% (3M)
RS Line — stock / SPY (90 bars)
← older newer →
RS vs SPY 50-day SMA of RS
IMPROVING: Gaining momentum — the stock is starting to outperform the market. Watch for RS new high confirmation.

Technical Indicators

IndicatorValueSignal
Rsi 67.28 NEUTRAL
Macd 2.9212 BULLISH
Ma Cross 104.05 / 102.28 GOLDEN CROSS
Trend Short ABOVE SMA50
Trend Long ABOVE SMA200
Bollinger MIDDLE
Volume 1.24x NORMAL

Key Levels

LevelPrice
52-Week High119.76
Bollinger Upper115.59
SMA(200)102.28
SMA(50)104.05
SMA(20)109.42
Current Price115.00
Bollinger Lower103.25
52-Week Low91.89
ATR(14)2.4

Advanced Technical Analysis

Click to expand

Wyckoff Phase & Volume Spread Analysis

Wyckoff Phase

MARKUP Confidence
100%
Acc: 0.0  |  Dist: 0.0  |  Markup: 2.0  |  Markdown: 0.0

Volume Spread Analysis (last 5 bars)

DateSignalVolDescription
2026-07-02 Normal 0.8x Normal bar — no special VSA pattern
2026-07-06 Normal 0.9x Normal bar — no special VSA pattern
2026-07-07 Normal 0.75x Normal bar — no special VSA pattern
2026-07-08 Normal 0.68x Normal bar — no special VSA pattern
2026-07-09 Normal 1.24x Normal bar — no special VSA pattern

Ichimoku Cloud BULLISH

LineValueStatus
Tenkan-sen (9) 111.98 Above Kijun
Kijun-sen (26) 108.55 Base line
Senkou A 110.27 Leading span A
Senkou B 104.63 Leading span B
Cloud 104.63 – 110.27 Bullish (Green)
Price vs Cloud 115.00 Above Cloud
Chikou Span 102.72 Bullish
Alignment Score 4/4 BULLISH

TTM Squeeze & Divergences

TTM Squeeze

SQUEEZE OFF No squeeze Momentum: BULLISH
BB: 103.25 – 115.59  |  KC: 105.89 – 112.95

Divergences (last 60 bars)

TypeIndicatorBars AgoStrength
Hidden Bullish RSI 27

Anchored VWAP

VWAP: 99.83 Anchor: 2026-03-13 (52w Low) ABOVE AVWAP +15.2%

Heikin-Ashi Trend

BULLISH Full data via /api/advanced/PRU

Valuation

MetricValue
Market Cap39.94B
P/E (TTM)11.84
Forward P/EN/A
P/B1.25
EPS9.71

Financial Health

MetricValue
Revenue Growth15.3%
Profit Margin5.5%
ROE10.7%
Debt/Equity158.97
Current Ratio0.81
Dividend Yield4.9%
Payout RatioN/A
Beta0.84

Trading Data

115.00
Open
115.00
Day High
115.00
Day Low
1.66M
Volume (0.8x avg)

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Price Chart (90 Days)

Candlesticks (green=up, red=down) SMA 20 SMA 50 Bollinger Bands (upper/lower) Volume (green=buying, red=selling)
Powered by Fahodi Methodology. This is analytical output, not financial advice. Always do your own due diligence.  ·  Pipeline status  ·  Data: —