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Prudential Financial, Inc.

PRU · Financial Services · · USD
122.02 USD
0.00 (-0.96%)
● Updated 2026-09-07 19:35 Saudi Time ↻ Refresh
Short-term Mid-term Long-term

Fahodi Score BUY Short-term (Swing)

75
/ 100
Technical 75
Trend & RS 86
Momentum 80
Fundamental (0%) 56
Macro 64
Liquidity 47
ComponentScoreWeight
Technical 75.0 40%
Trend & RS 85.9 20%
Momentum 79.7 20%
Fundamental 55.6 0%
Macro 64.4 15%
Liquidity 47.0 5%

Trade Setup

Entry 122.02
Stop Loss 116.92 (4.2%)
Target 1 (1:1) 127.12 (+4.2%)
Target 2 (2:1) 132.22 (+8.4%)
ATR(14) 2.55 (2.1%)
Risk per Share 5.10
Reward:Risk 2:1

ATR-based levels. Adjust for support/resistance zones.

Factor Profile

Factor Score Z Bar
Value 88.9 +1.55
Momentum 79.7 +1.19
Quality 28.0 -0.88
Composite 65.5

Quality Scores

Piotroski F-Score 5 /9 — Average
✓ ✓ ✗ ✗ ✗ ✗ ✓ ✓ ✓
1. Positive Net Income 2. Positive Roa 3. Positive Cfo 4. Quality Earnings 5. Lower Leverage 6. Higher Liquidity 7. No Dilution 8. Higher Gross Margin 9. Higher Asset Turnover
Altman Z-Score Insufficient Data

Valuation vs Peers Undervalued

MetricStockSectorvs Peers
P/E Ratio 11.1 18.0 -38% below
P/B Ratio 1.3 2.5 Below
Dividend Yield 4.6% 2.0% Above avg

Comparing against Financial Services median multiples.

Trading at a discount to sector peers — potential value opportunity.

Intrinsic Value (DCF) Significantly Undervalued

Intrinsic Value
225.61
vs
Market Price
122.02
Upside
+84.9%
Margin of Safety +45.9%
Stage 1 PV (5yr FCF)17,496,038,016
Terminal Value PV60,337,986,775
Total Enterprise Value77,834,024,791

Assumptions

Base FCF3,044,279,859
Growth Rate (5yr)14.1%
Terminal Growth2.5%
Discount Rate (WACC)9.0%

2-stage DCF: 5yr projected FCF + Gordon Growth terminal value. Estimates only — adjust growth and WACC for your own assumptions.

Position Sizing — Kelly Criterion

4.5%
Recommended Size
48.74%
Full Kelly
24.37%
Half Kelly
5.0%
Max Cap (Moderate)

Kelly inputs derived from quant score 75/100. Estimated win rate 63%, avg win 9.5%, avg loss 3.5%. Position was capped at the moderate risk maximum. This is analytical output, not a recommendation to trade.

BEAR Regime: BEAR (20% confidence) — position size reduced 10%

Signal Summary STRONG BUY

3
Bullish Signals
1
Bearish Signals
56.89
RSI(14)
0.6657
MACD

Relative Strength (RS) IMPROVING

64
/ 99
RS Rating
O'Neil filter: <80
RS vs SPY ↑ RISING (+13.3% vs SPY 3M)
RS vs Sector OUTPERFORMING (Financial Services)
RS New High No (27d since high)
Sector Outperformance +9.8% (3M)
RS Line — stock / SPY (90 bars)
← older newer →
RS vs SPY 50-day SMA of RS
IMPROVING: Gaining momentum — the stock is starting to outperform the market. Watch for RS new high confirmation.

Technical Indicators

IndicatorValueSignal
Rsi 56.89 NEUTRAL
Macd 0.6657 BEARISH
Ma Cross 117.98 / 105.5 GOLDEN CROSS
Trend Short ABOVE SMA50
Trend Long ABOVE SMA200
Bollinger MIDDLE
Volume 0.92x NORMAL

Key Levels

LevelPrice
52-Week High127.72
Bollinger Upper124.54
SMA(200)105.5
SMA(50)117.98
SMA(20)120.88
Current Price122.02
Bollinger Lower117.23
52-Week Low91.89
ATR(14)2.55

Advanced Technical Analysis

Click to expand

Wyckoff Phase & Volume Spread Analysis

Wyckoff Phase

MARKUP Confidence
100%
Acc: 0.0  |  Dist: 0.0  |  Markup: 2.0  |  Markdown: 0.0

Volume Spread Analysis (last 5 bars)

DateSignalVolDescription
2026-08-31 Normal 1.6x Normal bar — no special VSA pattern
2026-09-01 Normal 0.95x Normal bar — no special VSA pattern
2026-09-02 Normal 1.0x Normal bar — no special VSA pattern
2026-09-03 Normal 1.01x Normal bar — no special VSA pattern
2026-09-04 Normal 0.92x Normal bar — no special VSA pattern

Ichimoku Cloud BULLISH

LineValueStatus
Tenkan-sen (9) 120.09 Below Kijun
Kijun-sen (26) 121.27 Base line
Senkou A 120.68 Leading span A
Senkou B 115.13 Leading span B
Cloud 115.13 – 120.68 Bullish (Green)
Price vs Cloud 122.02 Above Cloud
Chikou Span 120.69 Bullish
Alignment Score 3/4 BULLISH

TTM Squeeze & Divergences

TTM Squeeze

SQUEEZE OFF No squeeze Momentum: BULLISH FADING
BB: 117.23 – 124.54  |  KC: 117.46 – 124.31

Divergences (last 60 bars)

TypeIndicatorBars AgoStrength
Hidden Bullish RSI 12
Hidden Bullish MACD 12
Regular Bearish RSI 16
Hidden Bullish RSI 23

Anchored VWAP

VWAP: 104.93 Anchor: 2026-03-13 (52w Low) ABOVE AVWAP +16.3%

Heikin-Ashi Trend

BULLISH Full data via /api/advanced/PRU

Valuation

MetricValue
Market Cap42.10B
P/E (TTM)11.06
Forward P/EN/A
P/B1.33
EPS11.03

Financial Health

MetricValue
Revenue Growth14.1%
Profit Margin6.0%
ROE12.0%
Debt/Equity163.89
Current Ratio0.78
Dividend Yield4.6%
Payout RatioN/A
Beta0.82

Trading Data

122.02
Open
122.02
Day High
122.02
Day Low
1.40M
Volume (0.8x avg)

Recent News (8)

Prudential Financial (PRU) Stock Sees Modest Fair Value Lift After Q2 Analyst Revisions
Simply Wall St. · 2026-09-04
What Prudential Financial (PRU)'s Targeted Long-Term Debt Issuance and Earnings Beat Means For Shareholders
Simply Wall St. · 2026-09-04
Prudential (PRU) Down 0.3% Since Last Earnings Report: Can It Rebound?
Zacks · 2026-09-03
Insurers Are Buying Back More Stock as Pricing Softens
Motley Fool · 2026-09-03
Why High-Yield Baby Bonds Offer Income Investors a Rare Opportunity
Barrons.com · 2026-09-02
Private Credit’s Next Big Thing Is $1 Trillion in British Pensions
The Wall Street Journal · 2026-08-20
Sector Update: Financial Stocks Softer Late Afternoon
MT Newswires · 2026-08-20
Sector Update: Financial Stocks Lower in Afternoon Trading
MT Newswires · 2026-08-20

Price Chart (90 Days)

Candlesticks (green=up, red=down) SMA 20 SMA 50 Bollinger Bands (upper/lower) Volume (green=buying, red=selling)
Powered by Fahodi Methodology. This is analytical output, not financial advice. Always do your own due diligence.  ·  Pipeline status  ·  Data: —