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Prudential Financial, Inc.

PRU · Financial Services · · USD
116.16 USD
+0.00 (1.02%)
● Updated 2026-07-10 17:08 Saudi Time ↻ Refresh
Short-term Mid-term Long-term

Fahodi Score HOLD Long-term (Investment)

63
/ 100
Technical 100
Trend & RS 94
Momentum 69
Fundamental 56
Macro 71
Liquidity 36
ComponentScoreWeight
Technical 100.0 10%
Trend & RS 93.9 10%
Momentum 68.7 5%
Fundamental 55.6 40%
Macro 71.2 15%
Liquidity 36.1 20%

Trade Setup

Entry 115.92
Stop Loss 111.28 (4.0%)
Target 1 (1:1) 120.56 (+4.0%)
Target 2 (2:1) 125.20 (+8.0%)
ATR(14) 2.32 (2.0%)
Risk per Share 4.64
Reward:Risk 2:1

ATR-based levels. Adjust for support/resistance zones.

Factor Profile

Factor Score Z Bar
Value 88.3 +1.53
Momentum 68.7 +0.75
Quality 27.1 -0.92
Composite 61.3

Quality Scores

Piotroski F-Score 5 /9 — Average
✓ ✓ ✗ ✗ ✗ ✗ ✓ ✓ ✓
1. Positive Net Income 2. Positive Roa 3. Positive Cfo 4. Quality Earnings 5. Lower Leverage 6. Higher Liquidity 7. No Dilution 8. Higher Gross Margin 9. Higher Asset Turnover
Altman Z-Score Insufficient Data

Valuation vs Peers Undervalued

MetricStockSectorvs Peers
P/E Ratio 12.0 18.0 -34% below
P/B Ratio 1.3 2.5 Below
Dividend Yield 4.9% 2.0% Above avg

Comparing against Financial Services median multiples.

Trading at a discount to sector peers — potential value opportunity.

Intrinsic Value (DCF) Significantly Undervalued

Intrinsic Value
208.35
vs
Market Price
116.16
Upside
+79.4%
Margin of Safety +44.2%
Stage 1 PV (5yr FCF)16,017,477,384
Terminal Value PV56,346,895,963
Total Enterprise Value72,364,373,347

Assumptions

Base FCF2,698,021,717
Growth Rate (5yr)15.3%
Terminal Growth2.5%
Discount Rate (WACC)9.0%

2-stage DCF: 5yr projected FCF + Gordon Growth terminal value. Estimates only — adjust growth and WACC for your own assumptions.

Position Sizing — Kelly Criterion

4.8%
Recommended Size
41.39%
Full Kelly
20.7%
Half Kelly
5.0%
Max Cap (Moderate)

Kelly inputs derived from quant score 63/100. Estimated win rate 59%, avg win 8.8%, avg loss 3.7%. Position was capped at the moderate risk maximum. This is analytical output, not a recommendation to trade.

RECOVERY Regime: RECOVERY (20% confidence) — position size reduced 4%

Signal Summary STRONG BUY

4
Bullish Signals
0
Bearish Signals
68.78
RSI(14)
3.0618
MACD

Relative Strength (RS) IMPROVING

84
/ 99
RS Rating
✓ O'Neil PASS (≥80)
RS vs SPY ↑ RISING (+10.0% vs SPY 3M)
RS vs Sector OUTPERFORMING (Financial Services)
RS New High Near 3-month high 3d since high
Sector Outperformance +11.8% (3M)
RS Line — stock / SPY (90 bars)
← older newer →
RS vs SPY 50-day SMA of RS
IMPROVING: Gaining momentum — the stock is starting to outperform the market. Watch for RS new high confirmation.

Technical Indicators

IndicatorValueSignal
Rsi 68.78 NEUTRAL
Macd 3.0618 BULLISH
Ma Cross 104.46 / 102.37 GOLDEN CROSS
Trend Short ABOVE SMA50
Trend Long ABOVE SMA200
Bollinger MIDDLE
Volume 0.04x LOW

Key Levels

LevelPrice
52-Week High119.76
Bollinger Upper116.43
SMA(200)102.37
SMA(50)104.46
SMA(20)109.96
Current Price116.16
Bollinger Lower103.48
52-Week Low91.89
ATR(14)2.32

Advanced Technical Analysis

Click to expand

Wyckoff Phase & Volume Spread Analysis

Wyckoff Phase

MARKUP Confidence
100%
Acc: 0.0  |  Dist: 0.0  |  Markup: 2.0  |  Markdown: 0.0

Volume Spread Analysis (last 5 bars)

DateSignalVolDescription
2026-07-06 Normal 0.94x Normal bar — no special VSA pattern
2026-07-07 Normal 0.78x Normal bar — no special VSA pattern
2026-07-08 Normal 0.7x Normal bar — no special VSA pattern
2026-07-09 Normal 1.3x Normal bar — no special VSA pattern
2026-07-10 No Supply 0.04x Low volume, narrow spread, firm close — no selling pressure

Ichimoku Cloud BULLISH

LineValueStatus
Tenkan-sen (9) 112.22 Above Kijun
Kijun-sen (26) 108.55 Base line
Senkou A 110.39 Leading span A
Senkou B 104.63 Leading span B
Cloud 104.63 – 110.39 Bullish (Green)
Price vs Cloud 115.92 Above Cloud
Chikou Span 100.79 Bullish
Alignment Score 4/4 BULLISH

TTM Squeeze & Divergences

TTM Squeeze

SQUEEZE OFF No squeeze Momentum: BULLISH
BB: 103.48 – 116.43  |  KC: 106.52 – 113.4

Divergences (last 60 bars)

TypeIndicatorBars AgoStrength
Hidden Bullish RSI 28

Anchored VWAP

VWAP: 99.84 Anchor: 2026-03-13 (52w Low) ABOVE AVWAP +16.1%

Heikin-Ashi Trend

BULLISH Full data via /api/advanced/PRU

Valuation

MetricValue
Market Cap40.35B
P/E (TTM)11.96
Forward P/EN/A
P/B1.26
EPS9.71

Financial Health

MetricValue
Revenue Growth15.3%
Profit Margin5.5%
ROE10.7%
Debt/Equity158.97
Current Ratio0.81
Dividend Yield4.9%
Payout RatioN/A
Beta0.84

Trading Data

116.16
Open
116.16
Day High
116.16
Day Low
50.2K
Volume (0.0x avg)

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Price Chart (90 Days)

Candlesticks (green=up, red=down) SMA 20 SMA 50 Bollinger Bands (upper/lower) Volume (green=buying, red=selling)
Powered by Fahodi Methodology. This is analytical output, not financial advice. Always do your own due diligence.  ·  Pipeline status  ·  Data: —