Prudential Financial, Inc.

PRU · Financial Services · · USD

115.23 USD

+0.00 (0.20%)

● Updated 2026-07-10 17:38 Saudi Time ↻ Refresh

Short-term Mid-term Long-term

Fahodi Score HOLD Long-term (Investment)

/ 100

Technical 100

Trend & RS 94

Momentum 68

Fundamental 33

Macro 65

Liquidity 36

Component	Score	Weight
Technical	100.0	10%
Trend & RS	93.9	10%
Momentum	67.9	5%
Fundamental	33.1	40%
Macro	65.2	15%
Liquidity	36.0	20%

Trade Setup

Entry	115.41
Stop Loss	110.73 (4.1%)
Target 1 (1:1)	120.09 (+4.1%)
Target 2 (2:1)	124.77 (+8.1%)

ATR(14)	2.34 (2.0%)
Risk per Share	4.68
Reward:Risk	2:1

ATR-based levels. Adjust for support/resistance zones.

Factor Profile

Factor	Score	Z
Value	80.7	+1.23
Momentum	67.9	+0.72
Quality	27.1	-0.92
Composite	58.6

Quality Scores

Piotroski F-Score 5 /9 — Average

✓ ✓ ✗ ✗ ✗ ✗ ✓ ✓ ✓

1. Positive Net Income 2. Positive Roa 3. Positive Cfo 4. Quality Earnings 5. Lower Leverage 6. Higher Liquidity 7. No Dilution 8. Higher Gross Margin 9. Higher Asset Turnover

Altman Z-Score 0.53 — Distress Zone

Distress <1.81Grey 1.81–2.99>2.99 Safe

Valuation vs Peers Undervalued

Metric	Stock	Sector	vs Peers
P/E Ratio	11.9	18.0	-34% below
P/B Ratio	1.2	2.5	Below
Dividend Yield	4.9%	2.0%	Above avg

Comparing against Financial Services median multiples.

Trading at a discount to sector peers — potential value opportunity.

Intrinsic Value (DCF) Significantly Undervalued

Intrinsic Value

208.35

Market Price

115.23

Upside

+80.8%

Margin of Safety	+44.7%
Stage 1 PV (5yr FCF)	16,017,475,686
Terminal Value PV	56,346,889,987
Total Enterprise Value	72,364,365,673

Assumptions

Base FCF	2,698,021,431
Growth Rate (5yr)	15.3%
Terminal Growth	2.5%
Discount Rate (WACC)	9.0%

2-stage DCF: 5yr projected FCF + Gordon Growth terminal value. Estimates only — adjust growth and WACC for your own assumptions.

Position Sizing — Kelly Criterion

4.8%

Recommended Size

34.66%

Full Kelly

17.33%

Half Kelly

5.0%

Max Cap (Moderate)

Kelly inputs derived from quant score 53/100. Estimated win rate 56%, avg win 8.2%, avg loss 3.9%. Position was capped at the moderate risk maximum. This is analytical output, not a recommendation to trade.

RECOVERY Regime: RECOVERY (20% confidence) — position size reduced 4%

Signal Summary STRONG BUY

Bullish Signals

Bearish Signals

67.96

RSI(14)

3.0211

MACD

Relative Strength (RS) IMPROVING

/ 99

RS Rating

✓ O'Neil PASS (≥80)

RS vs SPY	↑ RISING (+9.7% vs SPY 3M)
RS vs Sector	OUTPERFORMING (Financial Services)
RS New High	Near 3-month high 3d since high
Sector Outperformance	+12.6% (3M)

RS Line — stock / SPY (90 bars)

← older newer →

RS vs SPY 50-day SMA of RS

IMPROVING: Gaining momentum — the stock is starting to outperform the market. Watch for RS new high confirmation.

Technical Indicators

Indicator	Value	Signal
Rsi	67.96	NEUTRAL
Macd	3.0211	BULLISH
Ma Cross	104.45 / 102.36	GOLDEN CROSS
Trend Short		ABOVE SMA50
Trend Long		ABOVE SMA200
Bollinger		MIDDLE
Volume	0.08x	LOW

Key Levels

Level	Price
52-Week High	119.76
Bollinger Upper	116.31
SMA(200)	102.36
SMA(50)	104.45
SMA(20)	109.93
Current Price	115.23
Bollinger Lower	103.55
52-Week Low	91.89
ATR(14)	2.34

Advanced Technical Analysis

Click to expand

Wyckoff Phase & Volume Spread Analysis

Wyckoff Phase

MARKUP Confidence

100%

Acc: 0.0 | Dist: 0.0 | Markup: 2.0 | Markdown: 0.0

Volume Spread Analysis (last 5 bars)

Date	Signal	Vol	Description
2026-07-06	Normal	0.94x	Normal bar — no special VSA pattern
2026-07-07	Normal	0.78x	Normal bar — no special VSA pattern
2026-07-08	Normal	0.7x	Normal bar — no special VSA pattern
2026-07-09	Normal	1.29x	Normal bar — no special VSA pattern
2026-07-10	Normal	0.08x	Normal bar — no special VSA pattern

Ichimoku Cloud BULLISH

Line	Value	Status
Tenkan-sen (9)	112.22	Above Kijun
Kijun-sen (26)	108.55	Base line
Senkou A	110.39	Leading span A
Senkou B	104.63	Leading span B
Cloud	104.63 – 110.39	Bullish (Green)
Price vs Cloud	115.41	Above Cloud
Chikou Span	100.79	Bullish
Alignment Score	4/4	BULLISH