Prudential Financial, Inc.
PRU · Financial Services · · USDFahodi Score BUY Mid-term (Position)
66
/ 100
Technical
100
Trend & RS
82
Momentum
74
Fundamental
22
Macro
22
Liquidity
66
| Component | Score | Weight |
|---|---|---|
| Technical | 100.0 | 20% |
| Trend & RS | 81.9 | 30% |
| Momentum | 74.4 | 15% |
| Fundamental | 22.0 | 10% |
| Macro | 22.5 | 20% |
| Liquidity | 65.9 | 5% |
Trade Setup
| Entry | 122.46 |
| Stop Loss | 116.18 (5.1%) |
| Target 1 (1:1) | 128.74 (+5.1%) |
| Target 2 (2:1) | 135.02 (+10.3%) |
| ATR(14) | 3.14 (2.6%) |
| Risk per Share | 6.28 |
| Reward:Risk | 2:1 |
ATR-based levels. Adjust for support/resistance zones.
Factor Profile
| Factor | Score | Z | Bar |
|---|---|---|---|
| Value | 80.8 | +1.23 | |
| Momentum | 67.7 | +0.71 | |
| Quality | 28.3 | -0.87 | |
| Composite | 58.9 | ||
Quality Scores
Piotroski F-Score
3
/9 —
Weak
✓
✓
✗
✗
✗
✗
✓
✗
✗
1. Positive Net Income
2. Positive Roa
3. Positive Cfo
4. Quality Earnings
5. Lower Leverage
6. Higher Liquidity
7. No Dilution
8. Higher Gross Margin
9. Higher Asset Turnover
Altman Z-Score
0.53
—
Distress Zone
Distress <1.81Grey 1.81–2.99>2.99 Safe
Valuation vs Peers Undervalued
| Metric | Stock | Sector | vs Peers |
|---|---|---|---|
| P/E Ratio | 11.2 | 18.0 | -38% below |
| P/B Ratio | 1.4 | 2.5 | Below |
| Dividend Yield | 4.6% | 2.0% | Above avg |
Comparing against Financial Services median multiples.
Trading at a discount to sector peers — potential value opportunity.
Intrinsic Value (DCF) Fairly Valued
Intrinsic Value
135.55
vs
Market Price
122.46
Upside
+10.7%
| Margin of Safety | +9.7% |
| Stage 1 PV (5yr FCF) | 12,399,066,782 |
| Terminal Value PV | 34,093,008,363 |
| Total Enterprise Value | 46,492,075,145 |
Assumptions
| Base FCF | 3,012,912,000 |
| Growth Rate (5yr) | 2.0% |
| Terminal Growth | 2.5% |
| Discount Rate (WACC) | 9.0% |
2-stage DCF: 5yr projected FCF + Gordon Growth terminal value. Estimates only — adjust growth and WACC for your own assumptions.
Position Sizing — Kelly Criterion
4.6%
Recommended Size
43.1%
Full Kelly
21.55%
Half Kelly
5.0%
Max Cap (Moderate)
Kelly inputs derived from quant score 66/100. Estimated win rate 60%, avg win 8.9%, avg loss 3.7%. Position was capped at the moderate risk maximum. This is analytical output, not a recommendation to trade.
RECOVERY
Regime: RECOVERY (40% confidence) — position size reduced 8%
Signal Summary STRONG BUY
4
Bullish Signals
0
Bearish Signals
61.18
RSI(14)
1.4337
MACD
Relative Strength (RS) NEUTRAL
79
/ 99
RS Rating
O'Neil filter: <80
| RS vs SPY | → FLAT (+7.1% vs SPY 3M) |
| RS vs Sector | UNDERPERFORMING (Financial Services) |
| RS New High | ✓ RS at 3-month high Institutional accumulation signal |
| Sector Outperformance | -3.7% (3M) |
RS Line — stock / SPY (90 bars)
← older
newer →
RS vs SPY
50-day SMA of RS
NEUTRAL:
In line with the market — no strong outperformance or underperformance.
Technical Indicators
| Indicator | Value | Signal |
|---|---|---|
| Rsi | 61.18 | NEUTRAL |
| Macd | 1.4337 | BULLISH |
| Ma Cross | 117.01 / 107.23 | GOLDEN CROSS |
| Trend Short | ABOVE SMA50 | |
| Trend Long | ABOVE SMA200 | |
| Bollinger | MIDDLE | |
| Volume | 1.4x | NORMAL |
Key Levels
| Level | Price |
|---|---|
| 52-Week High | 128.78 |
| Bollinger Upper | 123.04 |
| SMA(200) | 107.23 |
| SMA(50) | 117.01 |
| SMA(20) | 116.42 |
| Current Price | 122.46 |
| Bollinger Lower | 109.81 |
| 52-Week Low | 91.89 |
| ATR(14) | 3.14 |
Advanced Technical Analysis
Click to expand
Wyckoff Phase & Volume Spread Analysis
Wyckoff Phase
ACCUMULATION E
Confidence
50%
Acc: 1.0 |
Dist: 1.0 |
Markup: 0.0 |
Markdown: 0.0
Volume Spread Analysis (last 5 bars)
| Date | Signal | Vol | Description |
|---|---|---|---|
| 2026-10-30 | Normal | 1.08x | Normal bar — no special VSA pattern |
| 2026-11-02 | Normal | 0.97x | Normal bar — no special VSA pattern |
| 2026-11-03 | Normal | 1.38x | Normal bar — no special VSA pattern |
| 2026-11-04 | Normal | 1.9x | Normal bar — no special VSA pattern |
| 2026-11-05 | Normal | 1.4x | Normal bar — no special VSA pattern |
Ichimoku Cloud BULLISH
| Line | Value | Status |
|---|---|---|
| Tenkan-sen (9) | 121.50 | Above Kijun |
| Kijun-sen (26) | 119.69 | Base line |
| Senkou A | 120.60 | Leading span A |
| Senkou B | 119.69 | Leading span B |
| Cloud | 119.69 – 120.60 | Bullish (Green) |
| Price vs Cloud | 122.46 | Above Cloud |
| Chikou Span | 113.13 | Bullish |
| Alignment Score | 4/4 | BULLISH |
TTM Squeeze & Divergences
TTM Squeeze
SQUEEZE OFF
No squeeze
Momentum:
BULLISH FADING
BB: 109.81 – 123.04 | KC: 112.0 – 120.85
Divergences (last 60 bars)
| Type | Indicator | Bars Ago | Strength |
|---|---|---|---|
| Hidden Bearish | RSI | 30 |
Anchored VWAP
VWAP: 107.71
Anchor: 2026-03-13 (52w Low)
ABOVE AVWAP
+13.7%
Heikin-Ashi Trend
BULLISH
Full data via /api/advanced/PRU
Valuation
| Metric | Value |
|---|---|
| Market Cap | 42.00B |
| P/E (TTM) | 11.15 |
| Forward P/E | N/A |
| P/B | 1.43 |
| EPS | 10.98 |
Financial Health
| Metric | Value |
|---|---|
| Revenue Growth | -19.2% |
| Profit Margin | 6.3% |
| ROE | 11.9% |
| Debt/Equity | 175.90 |
| Current Ratio | 0.80 |
| Dividend Yield | 4.6% |
| Payout Ratio | N/A |
| Beta | 0.83 |
Trading Data
122.46
Open
122.46
Day High
122.46
Day Low
2.68M
Volume (1.6x avg)
Price Chart (90 Days)
Candlesticks (green=up, red=down)
SMA 20
SMA 50
Bollinger Bands (upper/lower)
Volume (green=buying, red=selling)